![]() Happy festive season from all of us at Microsoft Advertising. ![]() 4ĭownload Your Festive Season Marketing Playbook to discover what you can do right now to amplify your ad reach and create holiday campaigns that convert. On the Microsoft Advertising Network, 28% of holiday clicks were mobile, and mobile conversions make up 22% of total retail conversions. Diversifying your ad strategy pays off.1ĮMEA deal-seekers spend +33% more time searching, compared to the average shopper. Sometimes this wall asks you to allow YouTube ads after three videos and other times it’s a hard wall that won’t let you play anything until AdBlock is turned off. Deal seeking is the new “shopping fever.” Over 2/3 of US shoppers are spending the most time looking for coupons and deals. The site is now showing some AdBlock users an anti-ad blocking wall, forcing them to disable AdBlock in order to view any content.To capture your deal seekers’ journey made up of multiple searches, use remarketing, in-market audiences, and Microsoft Advertising’s automated bidding strategies. On average 67% of November purchases and 50% of December purchases were directly attributed to consumer clicks in October. Holiday conversions will come from October clicks.Gear up to budget and flight for the full holiday season. 1Īustralian shoppers plan to start their shopping around the beginning of November. In fact, brands report a spike in website visits and purchases in September and October across the US and EMEA-44% of clicks and 40% of conversions at 5% lower CPC, respectively. These are just some of the insights we’ll share with you: To empower your team to achieve more this holiday season, Microsoft Advertising created a holiday advertising guide packed with key insights and actionable tips- Your Festive Season Marketing Playbook.īecause building smart ad strategy has everything to do with knowing the latest trends and unique expectations shoppers have in 2023. Back in May 2023, it was reported that Google had been testing out an anti ad-block experiment for YouTube, one that involved a pop-up stating that ad-blockers are no longer allowed on the website. What are the highest converting months? Online or in-store-where to dedicate our ad dollars? Are consumers splurging or saving this season? Do we target mobile, desktop, or both? And, as brands across the globe prepare campaigns to reach festive season shoppers, ad teams face many questions, including: Microsoft PromoteIQ Microsoft PromoteIQĬreate holiday ad campaigns that convert with Microsoft Advertising’s insights and tipsĪt this very moment, your consumer is scrolling for holiday gifts, searching for something special.
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